Students broke up into groups of 4-5 students. They chose their own group. There was little guidance given besides the challenge- Snapple is asking the public for new cup designs, design one.
Students split off with their groups and began in many different directions. Some watched Americas Got Talent. Some drew cups. Some researched Snapple.
The groups created a list of tasks they thought they would need to work on for the week and dispersed. One group set up a shared drop box and Google doc to collaborate.
Students came together and the gamestorming began.
Terms came up such as disruptive innovation, lean innovation, strategy, competition, first mover advantage…